Are You Alienating 20% Of Readers?

9 Dec


Today, we have a guest post from author Mike Hartner.  Welcome, Mike!…

So, you’re e-book is out, and you’ve put your paperback up for sale… Congrats! You’re published.  Whether self or otherwise, your work is now out in the world waiting for others to read it, and review it.  It’s now in the realm of eighty percent of the book readers.

Wait. Eighty Percent?  What happened to the other twenty? 

The 20 Percent:

This is the twenty percent that can’t read.  No, they’re not illiterate.  They’re actually very intelligent, highly educated in a lot of cases.  No, they’re people who have trouble with the sense of sight.  Some are blind, others partially.  Some from glaucoma.  Some from detached retinas.  And for many, this change came in the latter years of their life.

And now, they wait patiently.  They wait for someone to read audio to them.  Or record a novel in audio format.  Any audio format.  Any novel.

And they wait.

How Do You Reach Them?

So, here is the easiest way you can help this twenty percent to enjoy your book:  Record it.  Go to  It is THE Audiobook Creation eXchange.   Want to read your own book?  Great, record it and send it to them.  They’ll help with the formatting, and they’ll help open it to and, as well as tracking most of sales.

Prefer to have someone else read it?  Great.  That option is open, too.  And if you are on a shoestring budget, and prefer not to pay for the whole thing at once, then there’s a possibility of a revenue sharing with the producer.

Hey!  It’s an option.  And a pretty good one.  You get to specify the dialects and accents of the people reading your story, and you get to review that selection by listening to these people audition for your book.

Go for it.  Capture that extra twenty percent of the market.


Mike Hartner is a husband, father, son, author, geek (retired), and patriot.  His love of all things genealogical led him to writing, and writing has now led him to fiction and a large epic saga.  He lives in Vancouver, BC with his wife and son.  With a background of mathematics and science, Mike is the Accidental Author.


Twitter:  @MHartnerAuthor

Buy his book:  I, Walter

6 Responses to “Are You Alienating 20% Of Readers?”

  1. pdworkman December 9, 2013 at 7:27 am #

    Unfortunately, ACX is only available in the USA.

    • Mike Hartner December 9, 2013 at 9:06 pm #

      I’m sorry to hear you are having difficulties. As an author in Canada, I have had no issues dealing with ACX. Since they are a part of the Amazon family, there should be no problem getting through to them. I’m sure that the ACX mgmt should be able to help you. They are always looking for new authors and narrators.

      • pworkman2013 December 10, 2013 at 10:21 am #

        Really? I’ll have to look at it again. Last time I tried to sign up I was stymied. I’ll have to be more creative this time…

      • pdworkman December 13, 2013 at 10:29 pm #

        When you sign up, only US addresses are allowed, with this explanation:

        I don’t have a US address and do not have a US Tax ID. Can I still join ACX?

        No. ACX is open only to residents of the United States who have a US mailing address, a valid US Taxpayer Identification Number (TIN), and have or can submit Form W9. We hope to open up to a wider global audience in the future.

  2. Kate Tilton (Froze8) August 12, 2014 at 11:56 am #

    Just to update everyone ACX is now open to the US and UK. See here:

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